- WhiteWave Foods (NYSE:WWAV) aims to generate an extra $3B in sales per year from plant-based food products as the category grows in popularity.
- CEO Gregg Engles characterized the development of the plant-based food business as being in its early stages during his talk this week at a consumer conference. "There is significant runway to increase household penetration and broader usage by converting dairy milk households to plant-based households, targeting additional consumers into the plant-based alternative space," he noted.
- Shares of WWAV are up 21.1% YTD.