- Upfront negotiations are going well at Turner Broadcasting (TWX +1.8%), which is reporting higher ad sales with better volume and prices.
- Volume is up in the low- to mid-single digits, a source tells Jon Lafayette, and CPM prices are also in low double digits.
- Across the market, volume is up 2-5% and more deals overall are getting done using seven days of DVR playback rather than three, reflecting the ongoing shift in TV viewership patterns.