- The Dallas Morning News has pictures of what the new appliances section at J.C. Penney (JCP) looks like at eight stores around the Dallas-Ft. Worth area.
- J.C. Penney is adding appliance sections to 500 stores by this fall in an effort to turbocharge home department sales. Early tests of the initiative have been positive.
- Appliance selling fell by the wayside during the Ron Johnson era when the department store chain veered into a strategy to divides its stores by brands and dial back promotions.
- Sector watch: Sears (SHLD) and Kmart stores could feel an impact from the appliances bet by JCP, Best Buy (NYSE:BBY) is also increasingly active in the appliances category.