At the bottom of J.C. Penney's (JCP) Q1 blowup could be something as simple as the concept that...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

At the bottom of J.C. Penney's (JCP) Q1 blowup could be something as simple as the concept that U.S. consumers like their deals, according to Stacey Widlitz. The Ron Johnson-led strategy of reclaiming pricing by cutting out promotions backfired as traffic at stores fell off dramatically. While new brands and a transformation "ahead of schedule" could still click, the burning question is do investors have the patience to wait for it? JCP -15.2% premarket.