Seeking Alpha

Some of the excuses heard by Peter Kafka regarding GM's aborted Facebook (FB) ad campaign: GM's...

Some of the excuses heard by Peter Kafka regarding GM's aborted Facebook (FB) ad campaign: GM's ad agencies did a poor job; GM's sales-driven culture was obsessed with short-term results; $10M is a tiny chunk of Facebook's ad sales; and Ford remains a fan of Facebook ads. Still, Kafka isn't satisfied. "[Facebook] needs to be able to prove conclusively that its ads work, in a scalable way, for a wide variety of advertisers. It can’t do that yet." (also)
From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs