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Some of the excuses heard by Peter Kafka regarding GM's aborted Facebook (FB) ad campaign: GM's...

Some of the excuses heard by Peter Kafka regarding GM's aborted Facebook (FB) ad campaign: GM's ad agencies did a poor job; GM's sales-driven culture was obsessed with short-term results; $10M is a tiny chunk of Facebook's ad sales; and Ford remains a fan of Facebook ads. Still, Kafka isn't satisfied. "[Facebook] needs to be able to prove conclusively that its ads work, in a scalable way, for a wide variety of advertisers. It can’t do that yet." (also)
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