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Ford -9% as earnings call tips to the gloomy side

Jul. 28, 2016 10:36 AM ETFord Motor Company (F) StockFBy: Clark Schultz, SA News Editor21 Comments
  • Ford's (F -9.2%) earnings call was full of caution as executives warned about an industry that is "plateauing" into the back half.
  • The automaker's costs are seen rising in Q3 as the Super Duty line of pickup trucks is launched, while the bottom line could be pressured next year with the company expecting sales to soften even further in the U.S. and global pressures to remain in place.
  • While investors have their eyes on Ford's profit margin in North America which is below GM's mark, CEO Mark Fields thinks they should take the long view. "It's kind of like when you're having a bad golf game; you just play through it," he noted.
  • Seeking Alpha has all 50 slides from the earnings call posted. Slide #6 might be the gloomiest of the bunch.

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