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Twitter partners with esports league

Jul. 28, 2016 1:29 PM ETTwitter, Inc. (TWTR) StockTWTRBy: Eric McCaffrey, SA News Editor21 Comments
  • On a string of recent alliances with MLB Advanced Media, the NBA, Pac-12 Networks and CBS News, Twitter (TWTR +2.8%) continues its live streaming push into the esports arena.
  • Coverage of this week's upcoming ELEAGUE semifinals and championship, featuring the game Counter-Strike: Global Offensive, will signal the first time an esports event is broadcast live on the platform.
  • ELEAGUE is the result of a partnership between TBS and WME-IMG.
  • Twitter CFO Anthony Noto on the arrangement: "Esports fans go to Twitter to see and talk about what is happening now in competitive gaming. Gamers are one of the largest and most engaged audiences on Twitter, and we are thrilled to partner with Turner and WME I IMG to bring them the live content from ELEAGUE and Twitter commentary they are already looking for, all on one screen."
  • After taking heavy losses yesterday amid slowing revenue growth concerns, Twitter continues to line up partnerships aimed at a mix of audience bases.
  • Press release

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