- Look out, Pokemon Go: Walt Disney (NYSE:DIS) is considering using a similar augmented-reality approach for a new range of Star Wars toys, The Wall Street Journal reports.
- That development comes after a disappointing year for Playmation, the connected wearables (including Hulk and Iron Man gloves) that Disney launched in connection to its Marvel franchises. Those products are now seeing substantial discounts.
- Earlier Disney had shut down its Infinity videogame line, its "toys to life" competitor to successes like Activision Blizzard's Skylanders.
- Designers at Disney who haven't been laid off are looking at augmented reality -- connecting virtual toy objects and the real world -- in new lines. That approach made Nintendo's (OTCPK:NTDOY -10.6%) Pokemon Go a phenomenon.
- Over the past year, Disney's made restructuring moves to combine its digital and toy divisions in a nod to the future of children's products.
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