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After competition, ad firm Omnicom wins massive AT&T account

Aug. 12, 2016 2:37 PM ETAT&T Inc. (T) StockT, WPP, OMCBy: Jason Aycock, SA News Editor6 Comments
  • After a "massive review" that wrapped up relatively quickly, AT&T (T -0.2%) has centralized its creative, digital and media accounts in ad giant Omnicom (OMC +1%).
  • That firm will have the bulk of business on creative, media, digital, data and analytics in the U.S. along with some work in Mexico, with its BBDO agency taking the creative lead. Meanwhile, Omnicom's recently launched Hearts & Science will serve as AT&T's media agency.
  • AT&T had pushed the review in a search for "efficiencies, quality and consistency across the portfolio."
  • A spokesman for WPP (WPPGY -0.3%) said: "We are very disappointed."

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