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Rocky Brands updates on long-term strategy

Aug. 17, 2016 4:48 PM ETRocky Brands, Inc. (RCKY) StockBy: Clark Schultz, SA News Editor5 Comments
  • Rocky Brands (NASDAQ:RCKY) says it will seek to find operational and cost efficiencies as it moves forward amid a challenging retail environment.
  • A cut by the company of its U.S. work force is expected to lead to approximately $3M in reduced annualized operating expenses once the plan is fully implemented.
  • Management also wants to designate more resources to support growth in the lifestyle segment in order to help reduce the dependence on optimal weather.
  • “Our total focus at this time is on maximizing earnings and laying the groundwork for more consistent profitability in future years,” said CEO David Sharp.
  • The board plans to make strategic stock repurchases as well.
  • Source: Press Release

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