- Facebook (NASDAQ:FB) cites an increased ability to scale resulting from the move.
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Trending was added to the platform in 2014 and was previously manually edited. A report claiming partiality by the company's curators regarding trending political content came out earlier this year.
- The move to automation brings simplified topics that users can hover or click to access a page displaying sources, posts and automatically selected original stories. Volume of mentions and acute spikes of mentions will continue to determine placement of articles and posts. Topics will furthermore remain personalized based on a number of user preferences and interactions.
- Facebook's Trending Review Guidelines