- Sears Holdings (SHLD) announces it will introduce a Craftsman paint brand and bring back the Weatherbeater and Easy Living brands.
- The product introductions are in response to the elevated level of home improvement projects in the U.S.
- The new paint products will be sold in 23 stores initially before rolling out across the U.S.
- "After stepping away from the paint business in 2012, we are seeing the demand from our customers to bring it back," says VP of Tools, Lawn and Garden Dean Schwartz.
- Source: Press Release