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AOL's Armstrong: 'We're going to be brand' as Verizon buys Yahoo

Sep. 12, 2016 6:21 PM ETAltaba, Inc. (AABA)AABA, VZBy: Jason Aycock, SA News Editor18 Comments
  • "Job changes" are ahead for Yahoo (YHOO +1.3%) as it heads for a merger with AOL (VZ +1.5%), says AOL chief Tim Armstrong, but that doesn't necessarily mean cuts.
  • Speaking at TechCrunch Disrupt, Armstrong said the deal's "not about job cuts" but synergies would inevitably lead to changes.
  • "Google is search, Facebook is social, we're going to be brand," Armstrong said in outlining a strategy that builds its media brands to leverage ads across all its platforms.
  • On Friday, Yahoo posted the lengthy sale proxy for its $4.83B acquisition by Verizon and AOL.

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