Twitter launches live-streaming apps for Apple TV, Amazon Fire TV, and Xbox One; shares open 2% higher

• All live-streamed video on Twitter's (NYSE:TWTR +2.1%) platform will be available within the apps.
• Highlights include 10 NFL Thursday Night Football games, MLB Advanced Media content, NBA content and Pac 12 Networks games, along with other media.
• CFO Anthony Noto: "These devices will bring Twitter's live streaming video experience to life on the TV screen. Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs. We're excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter."
• While the most substantial news from the company of late involves content partnerships and live-video initiatives, this development continues to align with a direction it has remained committed to.