- Data from NPD Group indicates that 11% of millennials use craft coffee brewing to satisfy their daily coffee cravings.
- It's a trend to watch with younger consumers representing 44% of at-home craft coffee brewers of which a third live in urban areas.
- It's not clear if the increase in at-home craft coffee consumption is peeling away meaningful packaged coffee sales or store traffic to chains, but there could be a reputational risk to national brands on quality in the future.
- Related tickers: SBUX, DNKN, SJM, QSR, MCD, MDLZ, KKD, WWAV, JVA, OTCPK:JAMN, OTCPK:BCCI, FARM, OTCPK:NSRGY.
- ETFs: JO, CAFE.