- Demand Media (DMD +2.3%) has bought The Other Art Fair, a UK fair dedicated to discovering emerging artists.
- That adds to Demand Media's existing (and higher-profile) online art marketplace, Saatchi Art.
- The move will let buyers purchase art from emerging artists both through Saatchi Art's online gallery and offline through other events.
- The company says The Other Art Fair has grown 327% in on-site attendance since a 2011 launch, and an October event in London is expected to host 15,000.
- The online art market hit $3.27B in sales last year (up 24%), according to Hiscox.