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Demand Media boosts online art business, buying The Other Art Fair

Sep. 16, 2016 1:38 PM ETLeaf Group Ltd. (LEAF) StockBy: Jason Aycock, SA News Editor
  • Demand Media (DMD +2.3%) has bought The Other Art Fair, a UK fair dedicated to discovering emerging artists.
  • That adds to Demand Media's existing (and higher-profile) online art marketplace, Saatchi Art.
  • The move will let buyers purchase art from emerging artists both through Saatchi Art's online gallery and offline through other events.
  • The company says The Other Art Fair has grown 327% in on-site attendance since a 2011 launch, and an October event in London is expected to host 15,000.
  • The online art market hit $3.27B in sales last year (up 24%), according to Hiscox.

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