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Under Armour receives high marks for New York Fashion Week display

Sep. 16, 2016 3:33 PM ETUnder Armour, Inc. (UAA) StockUAABy: Clark Schultz, SA News Editor6 Comments
  • Under Armour (UA +1.1%) made the splash it was looking for at the New York Fashion Week with its new UAS higher-end line of clothes.
  • Fashion watchers called the UAS assortment edgy and original, with more of an underground look than preppy casual. The wide variety of products aimed at young professionals even includes coats and suits.
  • Analysts think UAS could add to the company's brand prestige on top of the incremental sales growth.
  • "While there is a built-in male customer base already using the Under Armour performance gear that can likely be converted to UAS, we believe that the aesthetic in the women’s side will help attract a new female customer," observes Sun Robinson Humphrey's Pamela Quintiliano.
  • Under Armour is likely to leverage its notable collection of sports superstars to market the UAS line.

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