Shutterfly -12% on Amazon Prints launch

• With Amazon (AMZN +0.9%) introducing a new portal for photo printing services, Shutterfly (SFLY -11.4%) shares are feeling the heat.
• Photo prints and custom photo book products are now available to Prime Photos and Amazon Drive members. Calendar and stationary offerings are also noted to be coming soon.
• Shutterfly is trading at a 685K volume level over a 263K average on the news.