Web traffic soars for Dick's Sporting Goods after Sports Authority redirect

• Dick's Sporting Goods (NYSE:DKS) is seeing a huge website traffic boost after securing the rights for the old Sports Authority website to redirect to DicksSportingGoods.com, according to Citi.
• Though shares of Dick's trade near very close to their all-time high, analyst sentiment on the sporting goods stock is very favorable.
• Previously: Oppenheimer sees Dick's Sporting Goods racing higher (Sept. 20)