- Rolling out in the UK, Germany, Spain, France, Italy and across the continent.
- The marketplace launched in the U.S. last October with Amazon (NASDAQ:AMZN +1.8%) now reporting handcrafted product volume across all 50 states and more than 80 other countries has increased 5x to 500K items.
- Director at Amazon, Steve Johnson: "When we introduce a new business at Amazon we think long-term and globally. Since launch, we’ve received feedback from customers and artisans around the world that they want a Handmade at Amazon store in their local marketplace. With our focus on genuine handcrafted products, the Handmade at Amazon store has been a big hit with artisans and customers in the U.S. and we’re encouraged by the strong growth of sales and customer traffic. Amazon has become a one-stop shop for holiday gifting, and this year customers will see hundreds of thousands more handmade items, with thousands eligible for Prime two-day shipping."
- The move comes a day after handmade marketplace competitor Etsy (ETSY -1%) was trading 10%+ above Tuesday's close and Shutterfly's move lower on the introduction of Amazon Prints.
- Amazon additionally expanded Echo into the UK and Germany earlier this month.
- Handmade at Amazon