- Microsoft Azure (NASDAQ:MSFT -0.9%) to become preferred cloud platform for Adobe Systems' (ADBE -0.4%) Marketing Cloud, Creative Cloud and Document Cloud products.
- Adobe Marketing Cloud to become preferred marketing service for Microsoft's Dynamics 365 Enterprise edition.
- Microsoft CEO Satya Nadella: "Business leaders in every industry are focused on how to better engage their digital customers, wherever they are. Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways."
- Adobe president and CEO Shantanu Narayen: "Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand. Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences."
- Alliances between major cloud-service providers have been highlighted of late, with Oracle and Salesforce most recently announcing their own cloud arrangement last week.