- New suite of products resulting from collaboration introduced as Visa Advertising Solutions. Oracle Data Cloud's digital advertising and cross-device connection data will merge with Visa Advertising Solutions' aggregated purchase data in an effort to provide businesses insight into consumer response to mobile, display, video and social channel campaigns.
- Target segment recommendations and offers based on previous purchase actions, demographics, interests and other data also highlighted.
- Visa (NYSE:V): "Successful marketing efforts depend on rich data to measure the results and effectiveness of each channel. Combined, Visa and Oracle have unique and powerful assets to help merchants connect the dots between advertising spend and business results – the holy grail of any marketing program."
- Oracle (ORCL): "Working together, we can combine Visa Advertising Solutions’ unmatched purchase data and merchant relationships with the Oracle Data Cloud’s data assets and expertise in building and measuring purchase-based audiences. This allows everyone from restaurants to retailers to improve the effectiveness of their advertising by establishing a direct link between digital ads and actual sales, whether these occurred online or in traditional brick and mortar locations."
- The initiative was piloted in 2015 to measure online and offline ROI for select merchants' ads served on Twitter.