- Less than three months after being acquired by Hollywood talent agency WME-IMG, the UFC is going A-list.
- Twenty-three celebrities, including Ben Affleck, Adam Levine and Serena and Venus Williams, are investing in the rapidly expanding sports league.
- Backers of the $4B transaction in July included private equity firms Silver Lake, Kohlberg Kravis Roberts (NYSE:KKR) and Michael S. Dell.