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Facebook at Work is set to launch on Oct. 10, TechCrunch says.
- The enterprise platform launched as a closed beta early last year.
- Facebook at Work competes against a host of other enterprise collaboration and communication products, from Microsoft’s (NASDAQ:MSFT) Yammer and Salesforce’s (NYSE:CRM) Chatter through to HipChat and Slack. Launching when many of these already have large and entrenched user bases will be a challenge for Facebook. On the other hand, its user interface is based on Facebook, which makes it instantly easy and familiar to use.