- In conjunction with its upfront event, Hispanic-focused media firm Entravision Communications (NYSE:EVC +3.1%) has launched a new digital content initiative.
- The effort comes via partnership with Chanclazo Studios, which specializes in short and long-form 3D animation, virtual reality and augmented reality for Hispanic audiences.
- Entravision will be Chanclazo's exclusive advertising sales representative in the deal and will distribute the content on digital platforms beginning in October. Entravision will also aid in distribution and syndication with third parties.