With Apple (AAPL) TV set rumors popping up every week, and Google (GOOG) doing whatever it can...

|About: Apple Inc. (AAPL)|By:, SA News Editor

With Apple (AAPL) TV set rumors popping up every week, and Google (GOOG) doing whatever it can to make its TV platform a success, the TV industry is about to see a platform war commence that's similar to the mobile industry's fight, argues Forrester. And in that war, Microsoft (MSFT) currently has the pole position thanks to the Xbox and its long list of content deals. Microsoft recently boasted its 40M Xbox Live users spend over half their Xbox time consuming video/music.