- Sony (NYSE:SNE) began selling its PlayStation VR unit this week at a pricing point ($399) below the Facebook Oculus Rift and HTC Vive. The roll-out is being closely watched to see if the product ends up as a holiday favorite.
- "Anyone who buys [a PlayStation VR unit] in the next six months already owns a PlayStation 4, so it's not necessarily going to drive that many new console sales, but it certainly extends the brand," says Digital World Research CEO P.J. McNealy.
- "New content is steadily flowing in but we have yet to see the killer app that will be necessary to make VR mainstream. We remain optimistic for VR over the long-term for both games and enterprise," notes Macquarie Capital analyst Ben Schacter.
- Estimates of VR headset sales over the next year range from 1.4M (Goldman Sachs) to below 1M, although many industry watchers say one "killer" virtual reality game could drive up demand.
- On a very positive note, GameStop's (GME) COO told TheStreet that the company is sold out of the Sony VR product in most stores.
- There's also positive reviews out from Wired and TechRadar that could help win over some consumers.