Google (GOOG, GOOGL) has reached a deal with CBS (NYSE:CBS) on a planned Web TV service -- and the search giant is also in advanced talks with Walt Disney (NYSE:DIS) and Twenty-First Century Fox (FOX, FOXA) to join, according to Dow Jones Newswires.
The service would be housed on Google's YouTube, which has made inroads this year on live-streaming as well as subscription offerings, including ad-free product YouTube Red.
The move comes slightly ahead of an expected late-2016 launch from AT&T (NYSE:T) of its DirecTV Now streaming service. AT&T chief Randall Stephenson has said that service would be "very, very" aggressively priced; most analysts expect an offering around $50 a month or as much as $60/month.
AT&T (T) makes a dip down, now up just 0.3% on the day.
Now read: Google Passes On Twitter? Good. »