WSJ: Google 'Unplugged' TV service to target cost-conscious viewers

|By:, SA News Editor

A new TV service from Google (GOOG +0.8%, GOOGL +0.6%) is likely to come in early 2017 after the company reached a carriage deal with CBS (CBS +0.7%) and is near distribution deals with Disney (DIS +0.6%) and Fox (FOX +0.8%, FOXA +0.4%) as well, The Wall Street Journal reports.

Reportedly called "Unplugged," the service would target cost-conscious viewers with a "skinny" bundle of live channels at $25-$40 per month, sources told the paper.

While it would be housed on Google's YouTube infrastructure, it would be separate from the existing ad-free YouTube Red subscription offering, though a curated part of Red would be part of the Unplugged bundle.

The bold move (with deals coming more rapidly than Apple's progress into TV) comes ahead of a planned live service from Hulu (CMCSA +0.2%, DIS, FOX, FOXA, TWX -0.1%) as well as AT&T's (T +0.2%) DirecTV Now offering arriving later this year (likely at $50/month or more), and enters a skinny space that already holds Sling TV (DISH +1.4%).

Updated 3:48 p.m.: Viacom (VIA +0.3%, VIAB +0.8%), home of MTV, Nickelodeon, Comedy Central and BET, is also in advanced talks to join the service.

Wall Street Journal report