Notable primarily for the hold-out by Brooks, the best-selling solo artist in U.S. history, to offer anything from his catalog on other services (iTunes, Spotify, Apple Music, Tidal etc.).
Brooks: "It is a joy to work with a company that is all about the customer when it comes to service, and all about the music and its creators when it comes to the music. I applaud Amazon on their commitment to quality and thank them for this opportunity.”
Amazon: "This is a landmark moment for both Amazon Music and Garth Brooks. Garth Brooks is a legendary country music superstar who continues to shatter industry records and amaze fans three decades into his career. We are honored to make his music available for streaming for the first time ever, exclusively on Amazon Music.”
Music by the artist is available to stream or purchase as of today.
Amazon Music Unlimited (AMZN) is additionally noted to be the official sponsor of Brooks' world tour commencing in 2017.
Whether this is a sign of other deals to come or not remains to be seen. However, securing a big-name artist historically averse to digital music services is a positive start within a streaming climate where exclusive deals have the potential to sway consumers between one offering or another.
Previously (October 12): Amazon introduces Amazon Music Unlimited streaming service