- NBCUniversal (NASDAQ:CMCSA) is doubling down on its bet on digital publisher BuzzFeed, putting another $200M in (at a valuation of around $1.7B).
- That's a slightly higher valuation than the $1.5B last year, when NBCU first put $200M into BuzzFeed (as well as a separate $200M into Vox Media). The $400M NBCU has invested amounts to one of the industry's biggest bets on digital content.
- The move follows announcements by BuzzFeed this year to pour more investment into video, and splitting its operations into a news group and an entertainment group.