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Holiday e-commerce sales seen hitting $92B

Oct. 27, 2016 9:47 AM ETAmazon.com, Inc. (AMZN) StockWMT, TGT, DIS, EBAY, AMZN, NILE-OLD, IBUY, BBY, FDX, UPS, SONY, SPLS, MAT, XRT, HASBy: Clark Schultz, SA News Editor16 Comments
  • There's some mind-blowing numbers out on e-commerce as part of the 2016 Adobe holiday season forecast.
  • E-commerce sales are expected to increase 11% this year to $91.6B. Though the pace is slower than what was seen in some recent years, it still triples the overall growth rate in retail.
  • Cyber Monday is set to be the largest online shopping day of all time, with $3.36B in sales anticipated.
  • Large retailers are seen outpacing smaller retailers by a wide margin, 17% growth vs. 7% growth. That means more market share for Amazon (NASDAQ:AMZN), Wal-Mart (NYSE:WMT), Target (NYSE:TGT), Best (NYSE:BBY) and Staples (NASDAQ:SPLS) in comparison to chains which already have a harder time leveraging their shipping costs.
  • Adobe says hot gifts this year will include virtual reality devices, Pokemon, Barbie, Lego, Hot Wheels and Frozen toys.
  • A stretching out of the holiday season from early October until past Christmas could help FedEx (NYSE:FDX) and UPS (NYSE:UPS) manage the logistics more efficiently.
  • Related stocks: SNE, HAS, MAT, NILE, EBAY, DIS.
  • Related ETFs: IBUY, XRT.
  • Full Adobe report

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