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Chipotle opens first store for new burger chain

  • Chipotle (CMG -0.6%) launched its Tasty Made business today, with a restaurant opening in Lancaster, Ohio complete with a drive-through window.
  • The company is keeping it simple with the new chain by only selling burgers, fries and shakes.
  • Similar to Five Guys and In-N-Out Burger, burger patties at Tasty Made are cooked fresh, instead of using the frozen fast-food model. The new concept isn't anything for Shake Shack (NYSE:SHAK) and Habit Restaurants (NASDAQ:HABT) to worry about just yet, but the chains will keep a watch on the Tasty Made roll-out.
  • Now who in Lancaster can tell us how a Tasty Made burger rates?

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