- The election's been very good to The New York Times (NYT +0.4%). The paper says it's added a net 41,000 subscriptions in the week since Donald Trump was elected U.S. president.
- That dramatic uptick comes in both print and digital subs, the largest one-week increase since it debuted its digital pay model five years ago.
- Unsurprisingly, the NYT set new traffic records on Nov. 8-10, with readers spending five times longer than usual in the paper's coverage.
- The NYT has added more than 100,000 net new digital subs so far this quarter.
- Meanwhile, in what's seen as a response to Trump's press-bashing this year, subscriptions are also up this week at The Wall Street Journal (NASDAQ:NWS, NWSA +0.1%) as well as The New Yorker (10,000 new subs in the three days after the election), liberal standby Mother Jones, and The Atlantic. Nonprofit investigative operation ProPublica has seen a dramatic rise in donations over the same period.