- At issue is the International Bottled Water Association's demand that SodaStream (NASDAQ:SODA) cease airing its "Shame or Glory" video campaign which advocates using tap water instead of bottled to make sparkling water at home.
- "We will not let the IBWA's threats stop us from trying to save the planet," says SODA CEO Daniel Birnbaum, calling IBWA a front for the major plastic bottle manufacturers ... We will not be gagged and we will not be silenced."