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L’Oréal sued over hair care product by California company

Nov. 23, 2016 11:42 AM ETL'Oréal S.A. (LRLCF) StockLRLCY, LRLCFBy: Carl Surran, SA News Editor
  • A California startup is suing L’Oréal (OTCPK:LRLCF, OTCPK:LRLCY), alleging that the U.S. unit of the French company copied an award-winning hair product and related marketing strategy.
  • The company claims L’Oréal gained access to its proprietary technology, marketing strategy and one of its unpublished patent applications during discussions about a possible takeover in 2015, and then started selling three products that infringe the related patent about a year later.

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