Dr Pepper tracks higher with Bai Brands on board

• Shares of Dr Pepper Snapple (DPS-OLD +0.9%) continue to track higher and are npw at the same level where they traded before the company's Q3 earnings were released.
• Analysts think Dr Pepper's acquisition of Bai Brands last week could help reset some valuation expectations due to the high-growth potential of the business.
• “The world is waiting for an iconic, new-age beverage that has the same power and relevance that Coke and Pepsi did 50 years ago,” Bai CMO Michael Simon told Brandchannel.com last year.
• 1010data's Tim Wilson reports that Bai is getting $0.45 for every dollar being spent online for sweetened beverages.
• Previously: Dr Pepper Snapple acquires Bai Brands (Nov. 22)
• Previously: Dr Pepper Snapple expects to double Bai Brands sales (Nov. 22)