J.C. Penney breaks higher after surviving Black Friday checks

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney (NYSE:JCP) is up 4.45% on the day as some trailing Black Friday checks come in positive on the department store chain.

Ex-JCP CEO Allen Questrom was on CNBC earlier today. In an important point, he noted that department stores are relying on sales too much to connect with younger consumers, even though they are a generation or two removed from many long-time department store shoppers.

"They need to understand the millennial ... needs inspiration, not aspiration. They come from a whole different era," maintains Questrom.

CNBC video