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BlackRock aims at individual investors with marketing hire

Dec. 05, 2016 3:33 PM ETBlackRock, Inc. (BLK) StockBLKBy: Stephen Alpher, SA News Editor1 Comment
  • BlackRock's (NYSE:BLK) new chief marketing officer is Frank Cooper, who comes over from BuzzFeed where he's been chief marketing officer and chief creative officer for the last 18 months.
  • Source: WSJ
  • BlackRock at one point was strictly in the institutional money-management business, but has tried to diversity into retail in recent years.
  • At the end of Q3, retail assets accounted for 12% of total AUM, but 34% of traditional investment fees. The company's iShares unit accounted for 26% of assets and 37% of fees.

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