RBC Capital Markets surveys daily viewership of Instagram Stories at 18% of user base

• Further noting 53% of Instagram (FB +0.6%) users view Stories on a monthly basis. Of those surveyed, 52% of users view their main feed comprising photos and videos daily.
• Analyst Mark Mahaney suggests adoption of the product appears strong, though notes the view is generally "just a gut feeling."
• The 18% figure is relatively in line with what Instagram itself has disclosed prior – 100M daily active viewers of Stories among its overall count of 500M daily active users, or a rate of 20%.