E-Commerce China Dangdang (DANG -15.1%) plummets after delivering soft revenue guidance to go...

|About: E-Commerce China Dangdang Inc. (DANG)|By:, SA News Editor

E-Commerce China Dangdang (DANG -15.1%) plummets after delivering soft revenue guidance to go with mixed Q1 results. The online bookseller says it expects Q2 revenue of RMB1186M ($187.5M), below a consensus of $202.1M. Also, Dangdang's Q1 cost of sales amounted to 85.8% of revenue, up 530 bps Y/Y. A mix shift towards lower-margin general merchandise sales relative to media sales was responsible for the increase. Amazon (AMZN) can probably sympathize. (PR)