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E-Commerce China Dangdang (DANG -15.1%) plummets after delivering soft revenue guidance to go...

E-Commerce China Dangdang (DANG -15.1%) plummets after delivering soft revenue guidance to go with mixed Q1 results. The online bookseller says it expects Q2 revenue of RMB1186M ($187.5M), below a consensus of $202.1M. Also, Dangdang's Q1 cost of sales amounted to 85.8% of revenue, up 530 bps Y/Y. A mix shift towards lower-margin general merchandise sales relative to media sales was responsible for the increase. Amazon (AMZN) can probably sympathize. (PR)
Comments (3)
  • Stoploss
    , contributor
    Comments (1727) | Send Message
     
    Dangbanged..
    17 May 2012, 01:04 PM Reply Like
  • Mbrillo1
    , contributor
    Comments (414) | Send Message
     
    Outside of the inability to find a replacement for its departing CFO, Dang's abysmal earnings certainly discount any near term interest
    any investor should have in owning the stock.
    I am not one for stock-bashing but this situation has been quite evident
    recently as I have written in previous comments.

     

    I wish the company luck. Apparently much is needed.
    17 May 2012, 05:05 PM Reply Like
  • Lawrence Lee
    , contributor
    Comments (53) | Send Message
     
    BBBBBBBBubble
    22 May 2012, 03:03 PM Reply Like
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