Though Panera Bread (PNRA -2.5%) finds that its decision to offer free Wi-Fi to customers was a...

|About: Panera Bread Company (PNRA)|By:, SA News Editor

Though Panera Bread (PNRA -2.5%) finds that its decision to offer free Wi-Fi to customers was a big boost to revenue as it beat rivals to the punch, it now struggles to keep up with the burdens of the demand. While charging a fee for access is unlikely to sail smoothly with customers, Piper Nicole Miller Regan says tying premium Wi-Fi to the firm's loyalty program makes sense. The bigger question: Will free Wi-Fi hangouts such as PNRA, SBUX, and MCD lose revenue if truly unlimited mobile data plans take off?