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Wunderlich: Gun sales 'likely to slow' in 2017

  • "This past year, the firearms market experienced unusual demand spikes following certain terrorist incidents," said Wunderlich Securities analyst Rommel Dionisio. "Thus, not only does the industry face difficult [year-over-year] comparisons, beginning in December, but also may have seen pull forward of consumer demand from 2017 into 2016."
  • "The flurry of major new product introductions from leading players in the field into the two fastest growing categories of firearms, modern sporting rifles and compact/concealed carry handguns, appear meaningfully more competitive than usual, which could challenge Smith & Wesson's market share, which had been rising impressively the past several years."
  • Related tickers: (SWHC -2.4%), (RGR -0.5%), (CAB -0.4%)

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Smith & Wesson Brands, Inc.