- Acxiom (ACXM -0.6%) has expanded a licensing partnership with programmatic marketing software provider DataXu, allowing DataXu to license its third-party data.
- The partnership allowed for advertisers to take a unified approach to engage consumers across all the devices and media channels they use, the company says, and now the two are working on combining TV with digital analytics channels.
- Advertisers can now "bridge the gap between desktop, mobile and TV and control reach and frequency across these channels," Acxiom says.
- The company is set to discuss its fiscal Q3 earnings after the closing bell today.