Entering text into the input field will update the search result below

Amazon has a bra plan

Feb. 12, 2017 11:39 AM ETAmazon.com, Inc. (AMZN) StockTGT, AEO, AMZN, BBWI, JWN, PVHBy: Clark Schultz, SA News Editor76 Comments
  • A plan by Amazon (NASDAQ:AMZN) to sell its own line of bras and intimate apparel off its website will be closely watched by the retail sector to see if one of the last of the e-commerce holdout categories finally succumbs. The Wall Street Journal broke the news on Friday and tips that the Amazon line could be introduced within a few weeks.
  • Some industry insiders think Amazon will have a hard time selling to first-time customers who want to feel and touch their lingerie products, while others warn that the sub-$10 pricing from the Seattle company could rattle the bra market as Generation Z factors in.
  • Calvin Klein (NYSE:PVH), Victoria's Secret (NYSE:LB), Target (NYSE:TGT), Nordstrom (NYSE:JWN) and American Eagle Outfitters (NYSE:AEO) are a few of the companies that could be impacted by the new Amazon apparel push.

Recommended For You

About AMZN Stock

SymbolLast Price% Chg
Market Cap
PE
Yield (TTM)
Rev Growth (YoY)
Prev. Close
Compare to Peers

Related Stocks

SymbolLast Price% Chg
AMZN--
Amazon.com, Inc.