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Activision up again as Argus reiterates Buy even after ramp higher

Feb. 15, 2017 2:38 PM ETActivision Blizzard, Inc. (ATVI) StockATVIBy: Jason Aycock, SA News Editor16 Comments
  • On Monday, shares in Activision Blizzard (NASDAQ:ATVI) retrenched some after they moved to all-time highs on Friday and Hilliard Lyons went bearish on the stock partly on high valuation.
  • The stock's still a buy even after a 20% rise, says Argus, and shares are back up 1% today.
  • King Digital proved a bright spot for earnings, analysts noted, and Argus notes it should boost presence in Asia Pacific.
  • “Activision is fighting the long-term secular decline in packaged games with increased online functionality," says analyst Joseph Bonner. "It is developing expanded, high-margin versions of its franchise games, developing ‘free-to-play’ games for that growing market segment, and introducing new game concepts."
  • He raised his price target to $53, implying nearly 17% upside.

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