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Ford cuts humans out of self-driving car equation

Feb. 17, 2017 9:59 AM ETFord Motor Company (F) StockGOOG, F, BMWYY, MBGAF, GOOGL, VWAGYBy: Clark Schultz, SA News Editor185 Comments
  • Ford (NYSE:F) is considering taking humans out of the equation with its self-driving cars set to debut in 2021, according to Bloomberg.
  • The new models won't include steering wheels or gas pedals after testing by Ford showed a propensity for people monitoring the autonomous driving to nod off or fail to show "situational awareness."
  • Ford's strategy differs from that of BMW (OTCPK:BMWYY), Mercedes-Benz (OTCPK:DDAIF) and Volkswagen (VLKAY) which plan to introduce Level-3 self-driving vehicles short of full autonomy, but is consistent with testing from Waymo and statements from Volvo on human interaction.
  • "Level 3 may turn out to be a myth,” warns Waymo (GOOG, GOOGL) CEO John Krafcik.
  • Volvo CEO Hakan Samuelsson notes human drivers can't react in the needed five to ten second time frame if they are distracted during a trip.

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