- Turner (NYSE:TWX), Viacom (VIA, VIAB) and Fox Networks (FOX, FOXA) will launch OpenAP, a program for advertisers to laser focus their commercials at specific audiences on television.
- That can include an automaker that only wants to reach viewers looking to buy a new car.
- With the TV upfront season weeks away, advertisers are seeking audiences beyond the ones measured by Nielsen (NYSE:NLSN), which are based on age, gender and income.