First no Facebook, now no Super Bowl, as General Motors (GM -1.6%) decides advertising in next...

|About: General Motors Company (GM)|By:, SA News Editor

First no Facebook, now no Super Bowl, as General Motors (GM -1.6%) decides advertising in next year's Super Bowl would prove too costly. GM is in the process of evaluating all its media properties in an effort to maximize the efficiency of its ad budget, but the automaker says it isn't cutting back; GM spent $4.47B on advertising last year.