A group of soft drink sellers including Coca-Cola (KO +0.5%) and PepsiCo (PEP -0.5%) step up...

|About: The Coca-Cola Company (KO)|By:, SA News Editor

A group of soft drink sellers including Coca-Cola (KO +0.5%) and PepsiCo (PEP -0.5%) step up efforts to stem a rising tide of concerns over the health effects of drinking soda drinks including diet versions. An industry-sponsored ad ran in the NYT last week to promote calorie-cutting measures. In order to avoid the possibility of being required to put health warnings on cans, Coca-Cola has even modified its recipe - although the company claims consumers won't taste any difference.